Have you ever been completely emotionally devastated by a car commercial? If not, there’s a first time for everything. Prepare yourself, because the tears are about to start flowing. You’ve been warned.
A commercial for the Renault Clio has been making the rounds on Twitter — not because of the car’s incredible engineering but rather the two-minute clip’s emotional queer love story. The ad begins with two young girls becoming carpool buddies (in a Renault, of course) and eventually friends. These girls, a redhead and a brunette, do everything together, including share a cassette tape that must include Oasis’ “Wonderwall,” a cover of which scores the commercial.
The girls grow up, as does their friendship. Eventually they’re no longer sitting in the backseat of the Renault to be driven to school, but behind the steering wheel on trips to the ocean. It’s there, laughing and soaking wet, that they share their first kiss. Are you crying yet?
But despite their obvious passion, all isn’t well. The girls get older, and the redhead’s father finds a love letter and photo, resulting in a fight between him and his daughter. The brunette marries a man (she’ll never love him!) as the redhead watches, as devastated as we are.
But hope isn’t lost! The brunette picks up her car — a Renault, we must assume — and drives back to her one true love. They embrace and soon are driving home in their brand new Renault, with their daughter happily ensconced in the backseat. As they arrive home to greet the redhead’s parents (dad’s come around!) we learn that this love, like the new Renault Clio, is “30 years in the making.” Gay rights!
“Renault brings people’s passion for life a little closer through our cars, said Renault U.K.’s Marketing Director Adam Wood. “We wanted to humanize and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.”
“Many things have changed in those thirty years,” added Dave Monk, Executive Creative Director at Publicis-Poke, who produced the ad. “While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”
What an emotional rollercoaster. That ad was like an entire season of The L Word condensed into two minutes. Can we get a Netflix series about these girls?
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