Are you ready to cry big, ugly, soaking wet tears? Sit down and watch this. In a new ad released in time for Buenos Aires Pride, Sprite shows families supporting and helping their queer loved ones get ready for the big parade.
The commercial, which was posted on Sprite Argentina’s Twitter, opens with a mother helping her young adult child put on makeup, I’m already starting to tear up. Soon we see another person helping her sibling put on a chest binder, an abuela helping her grandson get in drag, two young children painting a pride flag for their lesbian sister, and a father driving his queer child and their partner to the Pride celebration.
“You’ll Never Walk Alone” from the musical Carousel plays over the whole commercial.
What I love most about this ad is how the camera focuses on the faces of these families. We can really see the love that’s shared between these people. It’s an especially powerful message of not just acceptance, but full-blown loving and supporting the LGBTQ+ in your life in the ways that they need. Yes it’s an ad for Sprite, but it also is a reminder for LGBTQ+ people that we can find happiness in our families.
At the end of the ad, when my face is absolutely covered in tears, the slogan “Orgullo: Lo que sentís cuando alguien que querés elige ser feliz” appears on the screen. This translates to “Pride: What you feel when someone you love chooses to be happy.” That’s followed by “No Estas Solx,” which means “You’re not alone.”
Sprite released the ad in conjunction with Buenos Aires Pride, known locally as Marcha de Orgullo. The event takes place the first weekend of November to commemorate “Nuestro Mundo,” the first LGBTQ+ group in the country, which was founded in 1967.
Last weekend’s Buenos Aires Pride event was the city’s 28th annual celebration of Pride, growing from just about 300 people in 1992, to over 300,000 this year.