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COS (Finally) Opens First US Store


The hit brand launches on the West Coast.


We thought we'd never see the day. COS (Collection Of Style), the more high-fashion sister brand of H&M, is already a cult clothing label for fans of minimalist design across the world, but Americans have been patiently waiting for its first US outpost to open.

While the focus was on New York's SoHo as the brand's first potential retail location (the store is still under renovation), COS has officially set shop on the West Coast, in Los Angeles.

Located parallel to Rodeo Drive, on North Beverly Drive, the 5,683 sq. ft. space carries womenswear, menswear, and childrenswear across two floors.

Celebrating the opening on Wednesday, musician Dev Hynes and his girlfriend Samantha Urbani (pictured, right) DJ'd for the VIPs who showed up to get their hands on the fall/winter collection.

The New York store, then, will be the second COS location in the States, and is slated to open for the winter Holiday season. Until then, if you can't make it to Cali, the brand's new e-commerce platform is already up at

COS, 357 North Beverly Drive, Los Angeles.

Pictured, above: Select looks from COS Menswear Fall/Winter 2014-15

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