Footwear designer Jimmy Choo has announced Game of Thrones star Kit Harington as the face of his new men's collection.
"Kit perfectly embodies the Jimmy Choo man," Sandra Choi, Choo's creative director, said today. "He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman."
The scruffy actor will also front a campaign for the brand's first men's fragrance, Jimmy Choo Man (due in September), and appear in the advertising for its first sunglasses collection for men, created in partnership with Carrera.
"I was very excited to be chosen as the face for such a highly regarded brand and to play a role in defining who the Jimmy Choo man is," Harington commented.
The campaign images will be revealed in September. [H/T Vogue UK]