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London to Launch Men's Fashion Weekend

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Tom Ford and Christopher Bailey spearhead the new event

As it stands now, London Fashion Week reserves one tightly-packed day for local menswear designers show all their wares--leaving editors and buyers to scramble around town. In an attempt to flesh out the proceedings, today, the British Fashion Council announced that they will now be dedicating an entire three days to all male-centric sartorial events starting with the spring 2013 season, called London Collections: Men. Run by a committee of manly fashion lovers including Tom Ford and Burberry's Christopher Bailey, the event--starting on a Friday and ending Sunday--will include a mix of presentations, runway shows, and cultural events. Those expected to participate will range from Savile Row mainstays like Gieves & Hawkes, emerging designers like J.W. Anderson, and mega-brands like Topman.

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