Colton Underwood is āsetting a new standard.ā
The former Bachelor lead and Coming Out Colton star has been featured in a new underwear video ad for Subset, which he also directed! As a brand, Subset is known for its sustainable innerwear.
This new video was shared on Instagram by Underwood and Subset. The caption reads:
āFrom commando to connoisseur. I set out to find the best innerwearā¦ and I found it. Introducing: Subset ā organic cotton, non-toxic materials and they are committed to making our planet better. Sounds like a win, win, win to me. #SetYourNewStandard.ā
This new Subset ad was directed by the Bachelor star himself, while it was shot and edited by Ryan Nordin. Underwood wears two main pieces throughout the video: the organic cotton menās boxer in meridian color and the organic cotton menās boxer brief in garnet color. Each of them sells for $30 on the companyās official website.
Earlier this week, Underwood attended the Human Rights Campaignās 2024 Los Angeles Dinner fundraising event and spoke to Out on the red carpet. āPeople had a lot of opinions and thoughts on my own coming-out journey,ā he said. āComing-out journeys arenāt always clean and pretty. Thereās a lot of ups and downs. [But] I felt love and support, and thatās the most important thing.ā
Underwood seems to be entering a new era in his public life and career while embracing a side of himself that we hadnāt seen before. Props to you, mama!
