Fashion loves a little sex appeal — or a lot of it depending on who you ask. Particularly when it comes to selling underwear or fragrance, the industry doesn't mind getting the pulse racing. Well, to that long line of ads comes Dsquared2's latest featuring Men.com model and OnlyFans creator Malik Delgaty.
The concept for the ad is pretty simple: what happens in the "secret room" stays in the secret room. And what exactly is happening? The brand co-creative directors Dean and Dan Caten (they are twin brothers) pose as celebrities while Per Vaever becomes a daddy and Milva Spina a cougar. The lot of them watch in awe as Delgaty gives them all what they want as the stripper on display, writing in pieces from the brand's Stripped2 underwear line.
The collection itself includes sheer trunks, briefs, and a few pairs of socks. All of the pieces boast words like "Stud," "Sex Machine," "Hot Stuff," and "Lover." The jersey briefs and the socks are $80 while the jersey trucks are $85. The sheer sequin briefs are $290 and trunks of the same design are $440.
The collection, which was launched in timefor Valentine's Day, comes off the back of the label celebrating 25 years in business.
On Instagram, the brand made sure to point out that the film was made with the pandemic in mind. "This production was monitored by [pandemic] health professionals to ensure the safety of cast and crew during filming," they wrote. "Health securing measures as advised by medical professionals have been put in place and practiced to create a sanitary environment to protect our D2Family."