This September, the fast-paced city of New York will finally get to discover the immersive experience of “slow shopping” at 10 Corso Como, a concept store founded in Milan three decades ago by former fashion editor and gallerist Carla Sozzani.
As part of the Seaport District’s ongoing transformation into a cultural center, it aims to disrupt the standard retail mold, bringing art, fashion, and food into one elegant destination. Conceived as a “living magazine,” the store’s first U.S. outpost (it already has locations in Beijing, Seoul, and Shanghai) clocks in at 28,000 square feet and includes a restaurant, an art gallery, and a garden designed by American artist Kris Ruhs. In an age when online shopping and commercial brick-and-mortar shops reign supreme, 10 Corso Como might offer the multisensory jolt Manhattan consumers need to finally put down their phones and enjoy la dolce vita.
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