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Burberry Unveils New Logo Under Riccardo Tisci

A dramatically new approach for the British brand.

AP Photo/Francois Mori
AP Photo/Francois Mori
Hilton Dresden
Hilton Dresden Aug 02, 2018
Hilton Dresden
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Burberry was taken over in a surprise appointment by Riccardo Tisci back this past March, after serving as a creative director at Givenchy.

The iconic British brand has long been known for their famous checkered pattern adorning everything from jackets to linings to accessories--now, it seems, Burberry is about to look considerably different.

Related | Christopher Bailey Wrapped His Final Burberry Show in LGBTQ Pride

This morning, Tisci unveiled through Instagram the brand's new logo and monogram print--take a look below:

Will we soon be seeing new trench coats with white and orange B's all over them? Only time will tell.

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