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This Louis Vuitton Pop-Up Is a Must-See in NYC

This Louis Vuitton Pop-Up Is a Must-See in NYC

Louis Vuitton
Louis Vuitton

The latest LV experience to commemorate the brand's new fragrance launch.

Louis Vuitton dropped its first collection of heavenly men's fragrances--Les Parfums Louis Vuitton--a few weeks ago. To commemorate the launch, the brand just opened a beautiful pop-up store at Rockefeller Center (see an inside shot above).

Related | The Making of Louis Vuitton's First Men's Fragrance Collection

Resembling a fluid flower, the pop-up is made entirely of fragrance packaging and features 3,000 white stacked paper-tube packaging. The illuminated center display features over 100 fragrance bottles which were designed by Marc Newson--aka, the entire experience is absolutely breathtaking.

Frag

In NYC? You can stop by the pop-up at 610 Fifth Avenue, ST02 through the end of August.

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