Analog Watch Co. is known for making watches out of unconventional materials, genuinely sourced from nature. From wood to marble to flowers and moss, the Philadelphia-based creative studio has made a name for itself branching out (pun intended) from the boring and classic designs other accessory brands churn out on the regular. This time, they have really outdone themselves, creating a watch for the Rose drinking lush in us all.
Claiming to be the world's only watch inspired and made with wine, "The Somm Collection" features real cork bands dyed with cabernet and blueberry wine.
"It's the tannins in wine that give it a complex flavor, but also cause the pigment producing chromogens to stain your teeth," Analog founders Andi Maddalo and Lorenzo Buffa explain in a statement. "We're using a property of wine that most people don't like to their advantage."
In addition, Analog will plant an oak cork tree for every watch sold. That tree will produce usable new cork bark for over 200 years.
Each watch features a unique, double-layered sunray dial and a brushed metal case. Various wine types inspire each watch face: Rose for rose gold, Cassis for black, Chardonnay for gold, and Sake for silver.
The bands are made from durable animal-free leather and real, natural cork, but not all of the bands being sold were dyed by wine. The surface of the red and blue bands have been dyed with real wine, while the tan, black, and white bands are not dyed but still feature genuine cork. There's a quick release spring bar which allows you to swap out bands without the use of any tools.
The collection was launched to market today, October 2, via Kickstarter for a limited early bird price of $75 for the first 100 supporters. That price will go up to $80 for the remainder of the campaign. This is the team's fifth watch design to launch on the platform.