Gucci girls Dakota Johnson, Hari Nef and Petra Collins star in the brand's new Glen Luchford-directed Bloom film, which stages the trio in a whimsical dream land. Creative Director Alessandro Michele has been regularly using the women since his acclaimed Gucci takeover in 2015, and appointed them the official faces of his "Bloom" fragrance earlier this year.
"I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance," Michele says, introducing the film campaign. "The garden is as beautiful as women are; colorful, wild, diverse, where there is everything."
In the film, Johhnson, Nef and Collins are shown walking through gardens, sipping tea (of course), frolicking in a house filled with lush, beautiful flowers and, finally, swimming together in a pond beneath some light summer rain. It's all straight from a fairytale, and one a single spritz of Gucci's Bloom will likely bring you closer to.