Fashion brands have long experimented with incorporating sex appeal into their marketing efforts, but Eckhaus Latta has taken the undoubtedly effective strategy to new extremes.
Their latest campaign, photographed by Heji Shin, completely eradicates the line between fashion, art and pornography, featuring real-life couples performing sexual acts on-camera. The x-rated imagery ranges from hand jobs to actual intercourse, making Eckhaus Latta's fashion take a major backseat to focal dicks, vaginas and assholes.
Eckhaus Latta upheld the brand's core inclusive values, recruiting Sam Muglia to cast diverse straight, gay and lesbian couples for the project. Eric Wrenn Office's art direction contributes a familiar realism that steers clear of sensationalizing sex or tokenizing queer identities. Through soft, natural lighting and everyday environments, Eckhaus Latta instead uses fashion as a vehicle to celebrate lust and normalize sex.
Click here for Eckhaus Latta's incredibly (and admirably) NSFW campaign.