Scroll To Top
Fashion

Eckhaus Latta's Daring Campaign Stars Queer Couples Having Real Sex

Eckhaus Latta

Celebrating lust and normalizing sex through fashion.

Fashion brands have long experimented with incorporating sex appeal into their marketing efforts, but Eckhaus Latta has taken the undoubtedly effective strategy to new extremes.

Their latest campaign, photographed by Heji Shin, completely eradicates the line between fashion, art and pornography, featuring real-life couples performing sexual acts on-camera. The x-rated imagery ranges from hand jobs to actual intercourse, making Eckhaus Latta's fashion take a major backseat to focal dicks, vaginas and assholes.

A post shared by @eckhaus_latta on

Eckhaus Latta upheld the brand's core inclusive values, recruiting Sam Muglia to cast diverse straight, gay and lesbian couples for the project. Eric Wrenn Office's art direction contributes a familiar realism that steers clear of sensationalizing sex or tokenizing queer identities. Through soft, natural lighting and everyday environments, Eckhaus Latta instead uses fashion as a vehicle to celebrate lust and normalize sex.

Related | The Anti-Closet Case: Rembrandt Duran is On a Mission to Normalize Gay Sex

Click here for Eckhaus Latta's incredibly (and admirably) NSFW campaign.

AdvocateChannel promoOut Magazine - Ricky Martin

From our Sponsors

Most Popular

Are you ready for the Pride concert event of the year?
Don't miss “Can't Cancel Pride: The Future Starts Now,” a celebration of resilience & unity presented by IheartMedia, Procter & Gamble, and equalpride!

WATCH IT online Thursday, June 15th at 8pm ET/5pm PT at advocatechannel.com or STREAM IT on the Advocate Channel App.

This year’s event is hosted by JoJo Siwa, with a star-studded line-up that includes performances by Big Freedia, Ciara, Billy Porter, Brandi Carlile, Hayley Kiyoko, and Adam Lambert!

Latest Stories