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Kenzo's Rave-Inspired Campaign Honors Queer Videographer Nelson Sullivan

Kenzo's Rave-Inspired Campaign Honors Queer Videographer Nelson Sullivan

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"We see Nelson Sullivan’s work as iconic and revolutionary—while documenting his day-and-nightlife surroundings he also documented the birth of a culture."

For their spring '17 campaign, Kenzo teamed up with Traum Inc. to produce a wild, collage-y video inspired by rave culture, both past and present. The film features prints from the brand's new ready-to-wear collection fused with archival footage from the late videographer, Nelson Sullivan, who captured scenes from '80s and '90s New York club life on tape.

Related | Kenzo Pays Homage to Queer Safe Spaces in Powerful New Mini-Film

Traum Inc. said of the clip, "It's obvious to us that rave culture is not a finished story, it's still in a state of transition from our past to future--in the middle of which we all are," HypeBeastreports. "Past or future, there's a great deal of optimism in the context of rave culture--it's all about the notions of unity, acceptance, love, respect and possibilities within the international, interracial, intersexual and non-binary community. This is why we want to believe that this culture will continue existing, growing and progressing, it couldn't be more relevant in 2017"

Speaking to Sullivan's queer legacy, Traum Inc. said, "We see Nelson Sullivan's work as iconic and revolutionary--while documenting his day-and-nightlife surroundings he also documented the birth of a culture, and invented the format of video blogging--way ahead of his time. This video is our expedition into the different eras, where we created a visual dialogue between the yesterday and the tomorrow. "

Watch the film, below:

Shop the latest Kenzo collection here.

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