Boy Beauty YouTuber Lewys Ball Stars in Rimmel London's New Campaign

Rimmel London is the latest beauty brand to cast a "beauty boy" in its new video campaign, joining the gender inclusive ranks of CoverGirl, Maybelline and MAC. British YouTuber Lewys Ball has built a following of more than 150k followers with makeup tutorials for the fearlessly fabulous, using his own face as a canvas. "Anybody can wear makeup, no matter who you are," Ball says in the video, as he touches up his brow. Watch Rimmel London's campaign, below.