Rimmel London is the latest beauty brand to cast a "beauty boy" in its new video campaign, joining the gender inclusive ranks of CoverGirl, Maybelline and MAC. British YouTuber Lewys Ball has built a following of more than 150k followers with makeup tutorials for the fearlessly fabulous, using his own face as a canvas. "Anybody can wear makeup, no matter who you are," Ball says in the video, as he touches up his brow. Watch Rimmel London's campaign, below.
Boy Beauty YouTuber Lewys Ball Stars in Rimmel London's New Campaign
Joining the gender inclusive ranks of CoverGirl, Maybelline & MAC.
