Bye bye, Bieber! For next season, Calvin Klein is pulling out the big guns. In the latest installment of the brand's prolific #mycalvin campaign, elusive R'n'B star Frank Ocean makes a big public comeback. (It's also his first major brand endorsment.)
Last time we spotted Frank, he attended Kanye West's Yeezy presentations at Madison Square Garden, during New York Fashion Week. Later, he also went to a Calvin Klein-sponsored event organized by Dazed magazine. And according to this infamous selfie, we know that Frank has more than what it takes to be a CK model. So now it all makes sense.
The singer isn't alone here. He's joined by supermodel Kate Moss (who will soon be in theaters in the Absolutely Fabulous movie), soccer player James Rodriguez, viral sensation Cameron Dallas, rapper Young Thug, rising model Bella Hadid, actor/musician Zoe Kravitz, and even stylist Grace Coddington, who makes a cameo in the global campaign video, below:
The fall 2016 campaign also features fresh faces cast on the street, and expands into a series of curated playlists and personal "statements" from each CK muse. The first few stories are already up on CalvinKlein.com, but it looks like Frank is keeping us waiting for his... Not much longer, now. We hope.
In the meantime, check out Frank Ocean's video segment, below:
