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NBA Partners with GLSEN for Pride, Rainbows Every Team Logo

NBA Partners with GLSEN for Pride, Rainbows Every Team Logo

NBA Pride


Further proving that inclusion and acceptance in professionals sports is neither a hard concept to grasp nor practice, the NBA has released its 2016 Pride collection.

In the midst of its end-season madness, the National Basketball Association has partnered with the Gay, Lesbian, and Straight Education Network to give every NBA fan a chance to showcase some hometown pride.

"Professional sports showing up for LGBT people is one of the biggest cultural developments of the last decade, and really the last five years," Eliza Byard, executive director of GLSEN told Outsports. "The NBA has been showing up for LGBT youth and for GLSEN for a number of years. Having this be a league-wide initiative, knowing any LGBT fan in the country can choose to celebrate their team and themselves with one of those shirts, that's a whole new thing."

All proceeds from sales of the pride line benefit GLSEN, but are only available until Monday. Get it here.

Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

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Dennis Hinzmann