Tennisman-turned-underwear mogul Bjorn Borg introduces his Skin Collection: six types skin-toned boxer shorts meant to match most people's natural "nude" shade. The collection launched on Racial Discrimination Day, a United Nation inititative to promote human rights and equality for all.
"Nude is not a color; it's a concept that everybody should have the right to enjoy," said Bjorn Borg marketing director Jonas Lindberg Nyvang. "We call it six shades of human and the reason to our launch on the UN Racial Discrimination Day is that the political climate in Europe has been very tough as of late and it is time to show color. This is our contribution to that debate."
The recent trend of "nude" underwear (and dresses and shoes) has started causing an issue in the US as well, as the design industry is criticized for equating a "nude" sensation with wearing a light pink-beige.
However, 84% of the world's population has a skin tone that doesn't fit into that concept. The skin tones in Bjorn Borg's new collection were chosen according to the six colors of human skin determined by the Fitzpatrick skin scale --the same used on your updated emoji keyboard.
For men, it consists of six boxer shorts, made in blend of breathable and stretchy microfibre material, for a close-to-nothing wearing sensation. It's a small step for fashion, but a big one for humanity.