This story is brought to you by our partners at Kargo and Discover.
This year's Out & The Advocate Cover Party, “Pride of Broadway,” presented by Kargo and Discover, drew up to (325) attendees and featured prominent celebrities and influencers engaging with celebrated brands and participating in socially-driven moments. “Pride of Broadway” took place on June 3 at Somewhere Nowhere NYC in Chelsea, with attendees donning their most fabulous cocktail attire. Hosted by RuPaul’s Drag Race All Stars’ Nina West and WABC-TV Eyewitness News Weatherman Sam Champion, the cover party honored Tony nominee Jonathan Groff (Merrily We Roll Along), Out Magazine’s Cover Star, and TV Host & Comedian Wayne Brady (The Wiz), The Advocate Magazine’s Cover Star. Other notable attendees included Recording Artist Todrick Hall, Plus Magazine’s Cover Star, Jessica Lange (Mother Play), Jim Parsons (Mother Play), Jeremiah Brent (Queer Eye), and RuPaul’s Drag Race’s Pit Crew.
Kargo and Discover exemplified the community engagement their Multicultural Content Amplifier (MCA) Program has fostered by sponsoring the return of “The Out Closet,” showcasing attendees’ best looks of the evening and capturing behind-the-scenes quirky fashion reveals. This fierce attraction charmed audiences, providing an opportunity for attendees to feel special and confident in their own pride.
The Kargo and Discover MCA Program champions diverse voices and narratives by bridging advertisers with multicultural-owned publishers, advancing both financial inclusivity and authentic storytelling. Through a multi-tiered engagement model, Kargo expands publishers' inventory and equips them with tools to attract advertisers, creating mutually beneficial partnerships. Discover's involvement underscores its dedication to inclusivity beyond financial services, fostering opportunities for all individuals to thrive.
“At its core, Kargo and Discover's Multicultural Content Amplifier (MCA) Program embodies an ethos that is committed to diversity and inclusion. The program fuels a flywheel of growth by building capabilities with diverse creators, positively impacting the creator community’s revenue stream, and enabling brands more opportunities to reach and connect with diverse audiences in an authentic way. We want our media to fairly represent our customers and values and the MCA program moves us closer to achieving these goals,” said Amy Adams, VP of Media at Discover.
Participating publishers, including BOMESI, Gold House, PinkNews, and EqualPride, utilize Kargo's Fabrik platform to scale programmatically, reaching broader audiences and elevating diverse content. Discover's impact is tangible, resulting in 28+ writers hired, as well as over 2000 incremental articles reaching 58 million audiences and 290 recognized byline articles, amplifying underrepresented narratives.
“MCA was created to ensure that diverse publishers are not only heard but positioned to grow and succeed. Our culture is made of diverse voices, and we’re thrilled to work with Discover and ‘Pride of Broadway’ to amplify the voices of so many proud individuals, creators and their passionate audiences. The success that our partners are seeing with the program is the greatest reward for this work,” said Jeannine Shao Collins, Chief Client Officer at Kargo.
Beyond digital realms, the MCA Program fosters community engagement through live events like “Pride of Broadway,” panel discussions, galas, and multiple writer’s workshops that share editorial and SEO best practices, strengthening bonds between brands and multicultural communities. This initiative signifies a transformative approach to advertising, showcasing the power of collaboration and representation in creating a more inclusive media ecosystem. As digital transformation continues, initiatives like the MCA Program are instrumental in driving positive change, ensuring diversity remains fundamental to authentic storytelling and meaningful engagement.
