We know that gay themes in advertising can garner big attention. Remember that "Proud Whopper" promo from last year's San Francisco Pride? Turns out that the big corporate giants aren't getting so scared of showing alternative ideas in their commercial spots. Although this isn't an ad you will see airing anytime soon, the spec ad for Taco Bell from the Merkin Bros. is cute (although a little corny) and after being posted to YouTube, Taco Bell hasn't gotten crazy and tried to have it censored.
In fact, a spokesperson told Mediaite: "We didn't create this ad, but we can see the people who did share the same Live Mas passion for our brand--and our breakfast--as we do. Although we cannot condone unauthorized use of our intellectual property, we are impressed with their work and would be open to meeting with them."
Austyn Jeffs, who's part of the Merkin Bros. collective (known for guerrilla-style tactics, and shot this in an actual Taco Bell without being noticed, told AdWeek: "We don't have any lofty, grand thesis, but it sometimes feels advertising permits only a narrow lens for a country that's so wonderfully diverse. It was a fun social experiment, and we didn't quite realize it would get such a strong reaction, and we're really happy with the response. We're ready to see advertising on the whole to be a lot more inclusive--and we're such big fans of Taco Bell, thought it would be a understanding company to partner those ideals with."