Some people that were out for the annual LGBT Pride Parade in San Francisco this year found support form an unlikely source: They’re food.
The Burger King restaurant at 1200 Market Street grilled up “Proud Whopper Sandwiches" served in a rainbow-colored wrapper. Employees played dumb when asked what the difference was between the original and its chromatic counterpart. So patrons didn’t know until they unwrapped their burgers and read the words “We are all the same inside,” that there was nothing special about the burger apart from its message.
The “Proud Whopper” will be available at the San Francisco location through tomorrow and sales will be donated to the Burger King McLamore Foundation, which provides scholarships for college-bound LGBT high school seniors graduating next spring.
Today Burger King decided to launch a video that celebrates the San Francisco Burger King's message and customers' reactions when they unwrapped the trademark burgers.
“We are always looking to engage our guests on a local level and be part of regionally relevant events,” said Kelly Gomez, Director of West Coast Field Marketing, BURGER KING® West Division. “With one of our restaurants on the Pride Parade route, it was a natural fit to be involved and celebrate by giving something back to the community.”
As a press release states: "The film captures the brand's new 'BE YOUR WAY' spirit through emotionally charged reactions."
Watch the video below: