After months of teasing, Cristiano Ronaldo finally launched his new underwear line. CR7 made a big splash thanks to a very big picture of his groin, which covered the Cibeles Palace in Madrid.
With the help of New York designer Richard Chai, Ronaldo is chipping away at David Beckham's hold on mens underwear. The Real Madrid player has even taken a few notes from Becks' playbook. The huge billboard is similar to the one H&M hoisted above Manhattan last year and Ronaldo also has sexy commercial to go along with the huge display.