About a month after pitching a hissy fit over JC Penney's appointment of Ellen Degeneres as their latest spokesperson, One Million Moms is backing down from their campaign to get the talk-show host removed. Yesterday, a while after the department store quickly and publicly backed their decision to keep DeGeneres on, OMM Director, Monica Cole, told One News Now that they've said all they had to say:
"We have heard back from so many of our members. We have heard back from men and women--not just moms--saying they will no longer shop there at JC Penney, as long as Ellen DeGeneres is their spokesperson... Everyone works hard for their money, and they want to spend their money with companies that have the same values as them. And JC Penney stated that Ellen DeGeneres shares the same values that they do. So obviously, it's not the same as Christians or conservatives, which is unfortunate [because] JC Penney was founded by a Christian man."
Whatever, Monica. Your organization gambled by attacking Ellen and you lost, at least judging by the amount of support she's received and the overwhelming backlash directed at OMM, which, by the way, does not have the consumer force of one million members. We banish thee to Ross!