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OAK to Open Pop Up in Fire Island

When this juicy piece of information landed in our inbox, we have to admit it made our hearts sing, if only for a moment. A nasty wind is whipping around the gray and dismal city of New York, and summer -- and any related ideas thereof -- seem a million years away. So to hear one of the most summer-y thing we can think of (Fire Island, naturally) brought a smile to our winter-weathered faces and melted our frosty hearts -- just a tad.

So, for those of you who love Fire Island, but wish there was something more to do other than guzzle alcoholic beverages from the moment you wake till the wee hours of the morning and indulge in various romantic liaisons, we've got good news for you. The uber-hip retailer Oak is opening a summer pop-up shop to cater to all the city slickers looking for a moment's respite from the scorching city heat.

Oak is probably best known for it's decidedly youthful and casual vibe with a sense of idiosyncratic if heard-edged quirkiness. There are currently two freestanding stores in New York, one on Bond Street in NoHo (North of Houston, as we've been told that neighborhood is trying to market itself) and one nestled in the land of hipsters -- Williamsburg. They carry labels like Acne, Band of Outsiders, Rick Owens' Drksdw line and other under-the-radar labels that are drenched in downtown soignee. They've also cultivated a nice little accessories section, some lovely homewares (OK, it's mostly candles, but they smell awfully nice!) and some fabulous magazines, all of which could well serve the younger Island-dwellers. We'll be interested to see how the community reacts to their new neighborhood outpost, but if there's one thing for certain, it's wise to be the first store of your kind on an island of captive shoppers. We'll give you a full report once we head out to the Island later this year.

Advocate Channel - The Pride StoreOut / Advocate Magazine - Jonathan Groff and Wayne Brady

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