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Patrik Ervell (pictured, left) is not a man of tricks or attention-drawing stunts. In an age of the designer-celebrity hybrid, Ervell has chosen the quieter path, and it seems to suit him just fine -- us too. His designs are not trend-driven nor do they vary too much season-to-season. In fact, his slim, well-cut, unadorned suits in creamy palettes look startling similar to the ones he debuted only a few years ago. That doesn't mean that they aren't incredibly desirable. In fact, in an age where some of the get-ups walking down catwalks could be called just that -- get-ups, its nice to see a designer with a subtler eye.
New York Magazine caught up with the designer, a somber and cute lad, to chat with him after his recent show. It turns out that the designer, who currently only sells menswear, will start the slow expansion of his label and start offering women's clothing as well. But as to be expected from the reserved Ervell, there will be no big splashiness involved. "We're gonna start making women's clothes, but in our own way. It's not like, "We're doing women's clothes next season!" We're not going to show on the runway. We're starting very small. Some of the pieces in this collection will be translated to women's pieces. Kirsten Dunst was wearing a full look at the show. Women already buy it. At our online store, 20 percent of our customers are women. We're just adding certain proportional changes for women," he told the magazine.
And now you know.
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