Zegna Goes Online: Luxury Retailer Enters E-Commerce

The luxury Italian label Ermenegildo Zegna is taking itself further into the digital world by opening their first online boutique in collaboration with online retail experts Yoox. The label, which is celebrating 100 years in business this year, will offer both the mainline collection and the more youth-oriented Zegna Sport in interactive web-based retail experiences that will mirror the sophisticated and classic milieu that is associated with the men's wear label which emphasizes leather goods and quality tailored suiting. All this has been the synthesis of Zegna's acknowledgment that they are embracing the virtual leg of their business as a key grown strategy and that their customers are asking for the online retail market to be fulfilled. For those Zegna-heads who just cannot wait until December 9th when the online portal opens its virtual doors, you can sign up now at zegna.com for a chance to check out the site early. Also, the first hundred customers will be given a copy of the book Ermenegildo Zegna: An Enduring Passion for Fabrics, Innovation, Quality and Style.

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