Ralph Lauren's Light Fantastic

In case you hadn't noticed, Ralph Lauren is a busy man. In addition to launching e-commerce in England and celebrating the 10-year anniversary of Ralph Lauren's American website, he's also introducing -- not one -- four new scents. That's a lot going on for a septuagenarian, and what better way to celebrate than to work out a fabulous light show. While that may sound a little lame to you, check out the video above to see how a mega-label like RL can turn a simple slide show into an epic moment.