Open for Business: ASOS Opens E-Commerce in the US

If there is one thing we definitely need more of, it's places to shop. ASOS, Britain's largest online web destination for fashion-hungry consumers, is finally opening an e-commerce shop 'specially for us Yanks. Not that you haven't already been shopping there (over 200,000 registered users of the online boutique are based in the United States), but now you don't have to convert Euros to dollars to figure out how much you're paying for that jumper -- er -- sweater, rather. What's so interesting about ASOS, founded in 2000 for those not in the know, is that it's not happy merely hocking goods. They've staked their claim at the forefront of the web-based shopping experience by marrying advertisers and editorials in a cohesive, seamless way that's fresh without being to sales-y -- a tough road to hoe. US e-commerce sites could certainly learn a thing or two from the smart integration.

Best of all, the site is offering free shipping and returns and an expedited 2-3 day turnaround time. With foreign based retailers like AllSaints and TopShop nipping at their heels, it's great to see that ASOS is finally cuddling up with their stateside fans, but we're still holding out for the purveyor of hip to open an actual brick and mortar store -- though that seems unlikely since they're doing just fine surfing the web. Until then, this new online portal for retail therapy will suit us just fine.