Gucci & Mark Ronson Collaboration
August 11 2009 10:51 AM EST
July 23 2017 6:22 AM EST
In an ailing economy even the (seemingly) untouchables of fashion are vulnerable to the consumer's whims. With Gucci's parent company, PPR, facing losses (down 4.7% in sales for the second quarter ending June 30) Gucci tapped into its uncreative spirit and mimicked its rival's, LVMH, Kayne West and Louis Vuitton collaboration by creating limited edition boat shoes, chukkas and sneakers with DJ and producer Mark Ronson -- brother of Samantha Ronson, Lindsay Lohan's ex-lover -- in hopes of drawing out throngs of shoe enthusiasts (shoethusiasts?). Uniquely designed shoes tailored to each pop-up store in its respective major city, from New York City to Tokyo, await customers.