The Olsens Double the Dudewear

Mary Kate and Ashley Olsen -- those flaxen-haired cherubs known for, among other things, popularizing the phrase "you got it, dude" -- have been prolific on the menswear front lately. Last week, hot on the heels of unveiling men's pieces for their upscale designer label The Row, they announced a second foray into designing for XY-chromosome carriers, this time for their casual contemporary line Elizabeth and James. Items from the Elizabeth and James menswear component might center around versatility, "because dudes want options," Mary-Kate said. Previews of two Elizabeth and James fall looks for guys showcase the line's marked deviation from the The Row's classic, tailored aesthetic. The relaxed shapes of Elizabeth and James will undoubtedly appeal more to the downtown hipsterati, it's target costumer. A peak at pieces from both lines: