"We all look but only some of us see" is the slightly pretentious tagline for this new "Home Alone" TV ad for the U.K. household furnishing store Habitat, part of their #HabitatVoyeur campaign.
Perhaps I've been doing too much "voyeuring" online, but what I see when I look at the beginning of this ad, before the camera pulls back, is an aroused young man enjoying a hard furnishing -- the head thrown back, the open mouth, the ecstatic bouncing, the Habitat pillows in the background.
Mind you, given the pervey conceit of the campaign -- gawping through people's windows, and the fact the previous ad had us spying on a couple snogging on an expensive sofa -- maybe I'm not seeing too much. Maybe I'm seeing exactly what I was supposed to see.
Perhaps that's why, when the camera dollies out and reveals the chap is, in fact dancing around his retro-hipster studio flat in his red socks and undies rather than doing a reverse cowboy, he appears to knowingly tease us by doing a spot of twerking in the full-length mirror before bopping into the bathroom, backwards.
Either way, I don't think I'll be dreaming of that coffee table.
