Mark Simpson On the 'Habitual Voyeur'

"We all look but only some of us see" is the slightly pretentious tagline for this new "Home Alone" TV ad for the U.K. household furnishing store Habitat, part of their #HabitatVoyeur campaign.

Perhaps I've been doing too much "voyeuring" online, but what I see when I look at the beginning of this ad, before the camera pulls back, is an aroused young man enjoying a hard furnishing -- the head thrown back, the open mouth, the ecstatic bouncing, the Habitat pillows in the background.

Mind you, given the pervey conceit of the campaign -- gawping through people's windows, and the fact the previous ad had us spying on a couple snogging on an expensive sofa -- maybe I'm not seeing too much. Maybe I'm seeing exactly what I was supposed to see.

Perhaps that's why, when the camera dollies out and reveals the chap is, in fact dancing around his retro-hipster studio flat in his red socks and undies rather than doing a reverse cowboy, he appears to knowingly tease us by doing a spot of twerking in the full-length mirror before bopping into the bathroom, backwards.

Either way, I don't think I'll be dreaming of that coffee table.

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