Whether Jonathan Bailey is wearing āslutty little glassesā in Jurassic World, going shirtless on Bridgerton, or sucking on Matt Bomerās toe in Fellow Travelers, the 38-year-old actor knows how to turn fans on.
Now, heās using his sexy voice and British accent to make people swoon in an ad campaign for Armaniās new fragrance āI Will.ā
All month, Bailey has been featured in advertisements for the brand, including a hot ASMR video posted to social media.
In case you missed the YouTube trend that has resurfaced on TikTok, ASMR stands for Autonomous Sensory Meridian Response and refers to videos where someone whispers, hums, taps on their microphone, or lightly scratches surfaces to induce relaxation, euphoria, or even sexual arousal.
Baileyās sexy video features the handsome star leaning forward toward the camera while wearing a shirt that is unbuttoned far enough to show off his chest and whispering into a small microphone.
The Wicked star sensually rubs each ingredient in āI Willā ā the fragrance contains notes of bergamot, lavender, patchouli, vanilla, and leather ā against the microphone to create the sounds ASMR fans are so fond of, all while looking into the camera.
And Bailey clearly knows what heās doing to his fanbase. As he rubs a vanilla bean across the microphone, he says, āThe soft scent of vanilla. Just the tip,ā before giggling.
Not only was Bailey tapped to be the face of the fragrance, but āI Willā was one of the last project Giorgio Armani worked on before he died last fall at the age of 91.
āI feel entirely privileged,ā Bailey told Esquire. āItās been the most extraordinary thing to be a part of that legacy ā to be part of handing over Mr. Armaniās parting gift to us all, which is sophisticated masculinity thatās about confidence, curiosity, virility, sensuality.ā
Itās that sensuality that is at the heart of why Baileyās ASMR video is likely making fans' scalps tingle and toes curl.
