Hudson Williams is on fire.
This week alone, the Heated Rivalry star went viral for appearing shirtless and dripping wet in Laufey’s new music video for “Madwoman,” and again when his sweaty Peloton ad campaign dropped.
He’s all over social media again today after Peloton released a behind-the-scenes video from his ad where the camera couldn’t stop focusing on his butt and biceps.
The BTS clip shows Williams learning the dance moves, practicing his strut on the treadmill, and perfecting his workout routine, all while glistening with sweat and looking so hot fans in the comments can’t stop drooling over him.
“Letting yourself go is a great thing that fitness can do to your life,” Williams says in the video that’s just over a minute long. “Movement is the quickest was sort of get out of sticky feelings."
Peloton Instructor Tunde Oyeneyin, who you can see working out with Williams in the ad, praised the newly minted celebrity and said she was “wildly impressed with his athleticism.”
This makes sense considering Williams told Men’s Health earlier this year that he had upped his workout to get “bigger, juicier, thicker” to compete with his Heated Rivalry co-star Connor Storrie, who is known for his muscular physique and round hockey butt.
“I want to get as big as he was in the first season because I think that guy is just going to eat so much protein he’s going to ascend and he’s going to show up looking like Olympia, Mr. Olympia,” Williams said at the time.
But it’s clear from the BTS Peloton video that Williams also loves to work out because of how it makes him feel, saying that everyone should find movement “that liberates them.”
Fans, on the other hand, were clearly watching — and rewatching — the clip to see more of Williams and not for exercise tips.
“Oh he was born pretty, been pretty and stays pretty,” one fan wrote.
“The gift that keeps on giving,” someone else said, while the comment section filled with fans thanking the brand for hiring Williams.
“bro let me come up for air,” another person begged.
Let's see what Williams has in store for fans next week!
See the full Peloton ad below.
