Forget about his Grammy stunts, Kanye West is serious about fashion and want you to know it.
After his collaborations with Fendi, A.P.C., and Nike, Yeezy presented his latest project, a collection of apparel and footwear for men and women, created in partnership with Adidas.
The clothes are described as "street-luxury" and "vintage-new", with oversized MA-2 bombers, distressed sweaters, and fitted T-shirts in tones of camel, olive, blue-gray, and camouflage. Each piece is intended to be worn by any sex.
The collection, presented by rows of static models of every size and shape, was unsurprisingly very Kanye, so the main draw was the front row, where the rapper managed to literally gather everyone (Beyoncé, Jay Z, Anna Wintour, Rihanna, P. Diddy, Big Sean, Justin Bieber, Pete Wentz, Alexander Wang, Kim Kardashian, Kendall Jenner) and their mother (Kris Jenner).
Even baby North was there!
Watch the full show below. Useful tips: If you can't make it past Kanye's diatribe/manifesto at the beginning of the video, the actual presentation starts at the 1:45 mark. Fast forward to the 8:20 mark to hear a preview from Kanye's new album, a track entitled "Wolves" featuring Vic Mensa and Sia.