Everyone’s favorite sandwich cookie, Oreo, is teasing a new Pride box of their delicious cookies and a partnership with PFLAG.
This morning, Oreo tweeted a picture of a box of the famous cookies with rainbow-colored creme and the label OREOiD (which allows costomers to select the creme color and cookie type of their Oreos) for PFLAG, with the caption “coming soon…” which was then retweeted by PFLAG, the largest organization in the US for LGBTQ+ people, their parents, and families.
According to Oreo's website, they will soon be giving away 3,000 limited-edition OREOiD for PFLAG boxes with five custom Pride flag options.
Winners of the cookies will be able to choose from Pride Flag, Trans Flag, Lesbian Flag, Pansexual Flag, and Bisexual Flag color patterns for their Oreos. The company has not yet announced when or how they will be giving the cookies out.
This isn’t the first time Oreos have made rainbow creme cookies in collaboration with PFLAG. Last year during LGBTQ+ History month, Oreos released a limited number of packages of the cookies and gave them out as a part of their #ProudParent campaign.
The company produced 10,000 packs of rainbow Oreos, and people could win a pack if they posted on Instagram or Twitter, tagging the cookies and showing “what allyship means to you.”
The campaign last year also came with a three-minute short film entitled Proud Parent, where a young woman introduces her parents to her partner for the first time.
In the touching video, the young woman and her partner worry that her dad isn’t being as accepting as the rest of the family. He's the strong and silent type, and seems to be keeping the couple at arm's length. But he surprises them by painting their formerly white picket fence the colors of the rainbow flag.
This year’s cookies could be part of a similar giveaway, or could be available in stores for the first time. As soon as we find out, we’ll be sure to let you know.