Timed with National Coming Out Day, Oreo has released a new short film. Created in collaboration with PFLAG, a national organization that works with parents, families, allies, and the LGBTQ+ community, the film shows the first time a girl brings her partner home to meet the family.
In the film, Jen brings Amy, her partner, to her childhood home to meet her family. While the verbal dialogue is really nonexistent, the story seems to be clear: there's some anxiety, as well as some excitement by all involved. There even seems to be some resistance or hesitancy from neighbors. But the end turns out rosy as the father surprises Jen and Amy by painting a Pride flag across the fence in their front yard.
"The film shows the love between Jen and Amy, exploring parent-child relationships and the challenges of bringing a partner home for the first time – especially for the LGBTQ+ community," the snack maker wrote on its site of the project. "The film highlights the true importance of family love, support, and affirmation."
The clip is a part of a larger project called Proud Parent. That year-long initiative aims to "shine a spotlight on the powerful impact love & acceptance can have on LGBTQ+ youth."
As another component of the campaign, the company has made 10,000 limited-edition packs of Oreo cookies with rainbow-colored creme. Those who are interested in getting one for themselves have to take a photo "of what allyship means to you," post it on Instagram or Twitter, tag @Oreo, and use the hashtags #ProudParent and #Giveaway. Accounts must also be following the @Oreo accounts. The contest ends October 31 or after all packs have been given out. The packs will not be available in stores.
Oreo has not announced if there was a charitable aspect to the project in addition to the short film. In a Forbes interview, Justin Parnel, Senior Director of Oreo Brand at Mondelēz said that they will be partnering with PFLAG and "leveraging their expertise, training sessions and valuable resources to further educate and support employees in the United States through PFLAG National’s Straight for Equality in the Workplace learning sessions and more."