On August 8, Nick Jonas and designer John Varvatos unveiled their newest fragrance collaboration for men, JV x NJ. The launch event fused the best of music and fashion as attendees experienced the scent first hand and heard directly from John and Nick about their journey to create this fragrance.
OUT had the opportunity to speak one-on-one with John, asking the contemporary men’s designer which three words best describe the cologne.
Without hesitating, Varvatos smiled and replied, “Fresh, sexy, and memorable.”
Later in the evening, Nick took to the main stage of the Manhattan venue, discussing how he became interested in cologne as well as what inspired his new fragrance.
“This collaboration was inspired by my grandfather who walked into a room with his cologne first and then his personality, larger than life."
The JV x NJ cologne will be sold in Nordstrom stores this summer and nationwide in the fall.