'Diamond Heart' Singer Lady Gaga is the New Face of Tiffany & Co.

Lady Gaga's been busy working on all things Super Bowl LI, including a new campaign for Tiffany & Co. that's scheduled to air Sunday before the "Diamond Heart" singer takes her halftime show stage. The photos show Gaga wearing all black and, of course, diamonds, highlighting her natural sophisticated beauty. "I always want to be challenging the status quote--it's who I am," Gaga says in today's preview, speaking to her artistic ambitions. Watch, below.