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Move over Babadook, Grimace is coming for you!
In a truly bizarre story this Pride Month, some McDonald’s fans have declared that the fast food chain’s mascot Grimace, who is “celebrating” his birthday this month with a special promotional Grimace Meal, is the internet’s latest gay icon.
McDonald’s has declared that June is Grimace’s birthday month, making a new meal that includes a purple milkshake that tastes like cereal milk. June is also famously Pride Month, meaning that anything that happens this month is officially gay.
Fans have started to spot the purple creature at Pride events, draw fanart of him, and praise him as a queer icon.
However, the trend isn’t as popular as some of these news articles (like in Polygon and Bon Appétit) would suggest. Twitter searches for “grimace gay” and “grimace queer” don’t find many Tweets that aren’t about the articles about Grimace being an icon.
GAGO HIGHLIGHT NG PRIDE MARCH pic.twitter.com/g7m7q6kJ60
— Chain Messages (@itwontworkelija) June 24, 2023
The purple in the gay flag is for Grimace
— Matt Graham (@CharsTreehouse) June 20, 2023
grimace goes to pride pic.twitter.com/3d1680hO21
— Oscar Vega (@raspbearyart) June 14, 2023
Is this all a corporate psyop? Does anyone actually consider Grimace to be gay, let alone a gay icon? Are billion dollar corporations allies?
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Mey Rude
Mey Rude is a journalist and cultural critic who has been covering queer news for a decade. The transgender, Latina lesbian lives in Los Angeles with her fiancée.
Mey Rude is a journalist and cultural critic who has been covering queer news for a decade. The transgender, Latina lesbian lives in Los Angeles with her fiancée.