Model Nyle DiMarco just dropped an American Sign Language version of Ariana Grande’s “7 Rings” music video, and…some choices were made!
The video, directed by Jake Wilson, finds the America’s Next Top Model alum recreating a lot of the scenes from the Hannah Lux Davis-directed original, except instead hot women and pink lighting it’s got hot men and blue lighting. The video adheres very closely to the source material, borrowing the same kind of hood signifiers and hip-hop posturing Ariana donned in the original as if we did not just emerge from 87 straight years of “7 Rings” discourse (is it appropriation, is it appreciation, is “Is it appropriation?” the wrong question to ask…). Did Nyle miss the memo? It felt like the dust had finally settled, and here he comes with another order of "7 Rings" aesthetics discourse.
Anyway! Watch the video below.
DiMarco has a long history of trying to make Ariana Grande’s videos more accessible for deaf and hearing-impaired viewers. In November, he launched an impromptu — and ultimately successful! — Twitter campaign to get Vevo to add closed captioning to Ariana’s “Thank U, Next” video. He succeeded, and when “7 Rings” came out earlier this month, it came ready with captions.