Future generations will surely look back on Ireland's marriage equality campaign as a study in successful social policy electioneering. The output from pro-equality groups has been staggering, both in quantity and quality. Advocates realize that, despite indications of a landslide victory, the fight against entrenched conservatism will need to be fought until the bitter end: election day, May 22.
It's the younger generations that most assuredly support marraige equality and, recognizing this, a new ad from BeLonG To is calling on everyone who plans on voting Yes to bring their friends and family along to the voting stations with them, in order to make sure enough supporters get out and make their voices heard.
Watch the incredible video, 'Marriage Equality: Bring Your Family With You,' below. Get ready to feel a lot of feelings: