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Björk's 'Notget' Film is a Luminous Spectacle


Watch the Icelandic singer's otherworldy Vulnicura visual, 

Today Bjork has premiered the new music video for her song "Notget" on Creators. You may recall that she's previously released a virtual reality experience for the track, and while this new project does not include a VR component, it's anything but Earthly.

Related | Bjork is a Cyborg Sea Creature in New 'Notget' Video

Warren Du Preez and Nick Thornton Jones, frequent collaborators of the Icelandic visionary, directed the project, with two James Merry-designed masks present throughout.

Bjork's "Notget" video is composed of two parts: first, she's seen in a black-and-white world, wearing a dress and mask that's very jungle-gym-meets-large-moth. As we get closer on Bjork's face, some black bacterial organisms appear to beging growing and multiplying out of her flesh--fun, sensible and sophisticated.

"It's bruised, dark, ominous, and mysterious, and it's a play on the future and the past with mineralistic elements," Du Preez told Creatorsof the video's first half. "We made the decision to submerge it into almost what we almost call an inner earth or into a place that could house that decay and bruising."

The second section of the video involves a bright, luminescent mask that combines Fruit Roll-up vibes with glowsticks to create a dazzling visual spectacle of light. According to the video's creators, the transition from darkness to light is a key component of what the film is communicating. "Bjork definitely wanted more of a claustrophobic, confined environment, and to then be able to switch that up," Thornton Jones said. "The switch to elation was very much driven by how she wants to see things."

Watch Bjork's "Notget" video, below.

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