With amiable guitars, driving percussion and an arena-sized chorus, Mitchell's latest proves she's unafraid of experimentation--because the worst thing a new artist can do is box themselves into a niche. "Now" is less Nirvana and more Ladyhawke, recalling the alt-pop '80s-imbued sounds of Mitchell's debut Raceday EP.
The Portland-based performer describes her new single as being about the "past, present, future, dreams, possibilities [and] desires." In the chorus, she asks, "Don't you wanna be in the now?" demanding her listeners to live their truest selves, and revel in the glamour and chaos of the present moment.
The "Now" music video, out today, underlines this inspiration, showcasing Mitchell as a shapeshifting pop star, able to take on multiple identities, from a sulty sex symbol to a kooky girl-next-door and untouchable boss bitch. She's the rock star our generation needs, delivering dynamic youthful energy and a winning blend of hard-edged punk with soaring dance-pop.
Watch Grace Mitchell's "Now" musi video, below, and "let the magical and infectious visuals take you to a place void of time and space," as the artist herself advises.