"Fine grooming is the mark of a modern gentleman. It is the way a man presents the best version of himself to the world," Tom Ford says about the latest additions to his men's grooming line. This spring, the designer introduces three new products to his luxury skincare line: a shave oil, a face exfoliator, and an eyebrow gelcomb - currently the object of our fancy.
The designer says he developed the collection based on the products and grooming regimen he uses himself - one that he describes as "simple, straightforward, and intuitive."
In fact, eyebrow grooming for guys is a rather counter-intuitive, sensitive topic. Do too little of it, and you end up looking like a drag version of Frida Kahlo. Now, if you look like Ford's muse Jon Kortajarena (pictured, below), you could pull it off. Otherwise, a bit of manscaping is in order. But if you overdo it, you'll end up looking more Liza than Wowza.
The key might be to keep your brows tidy with a drop of translucent gel. Girls have been on it too, and now cosmetic brands like Glossier, whose best-selling Boy Brow is frequently used by models (male and female), are targetting the male demographic, advocating a natural-yet-contained look.
Designer Jean Paul Gaultier was one of the first to sense a potential niche market when he launched his namesake grooming line for men over a decade ago. It included a mascara-like eyebrow comb for men, but the product failed to catch on.
So how does this work in 2016? Tom Ford's gelcomb has a clear gel that drops out from small comb picks when you twist the bottom of the container, which is compact like a Sharpie, easily fitting into a pocket. Brushing along the grain of your eyebrow, the gel dries fast and leave your hair seemingly more groomed and refined, without being too glossy. It's meant to give balance and symmetry to your brows, says Ford.
We tried: It certainly helps shaping your brows without having to pull out the big guns (i.e., tweezers.) The look isn't overly groomed, adding a bit of texture and definition to your caterpillars. It looks great on photos, which is why models love it. But it's not necessarily a must-add to your everyday routine, unless you're a neat freak.
So if you consider your eyebrows to be bushy and you're scared of plucking (understandably), you might want to give this a try. Otherwise, save it for your evening functions, or just use it for fun.
From left: Eyebrow gelcomb by Tom Ford, $45. Shave Oil, $60. Exfoliator, $48. Available in stores in June 2016. Pre-order now at TomFord.com