Why change a winning formula? Actually, it doesn't hurt to change it a little bit.
A year after the release of its new fragrance for men, Brit Rhythm, Burberry launches a more powerful version of it, Brit Rhythm Intense.
Spicy notes of cumin seed and pepper open "Intense" with the same energic kick, but the heart of leather and patchouli is reinforced by sensual amber, settling on the skin as a warm and comforting scent, with lasting undertones of cashmeran wood and guaiac wood.
For the campaign, not surprise here: British drummer-slash-model George Barnett returns as the face of the fragrance, and we're totally fine with that.
Burberry Brit Rhythm For Him - Eau de Toilette Intense, 3 fl. oz, $90, available now at Burberry.com and select retailers.