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Alexander Wang Unveils His Campaign With H&M

Alexander Wang Unveils His Campaign With H&M


First look at Wang's designs for the retail giant

Alexander Wang's collection for H&M, announced last April, is finally hitting stores around the world on November 6. The designer has just revealed the ad campaign for the collaboration, which is inspired by performance-wear:

"I wanted to create a collection where most of the pieces have been designed from scratch," Wang said. "There are only a couple of items that are updates from past designs. Rather than creating affordable versions of expensive items, I wanted to design true performance pieces that are within the natural price points of sportswear of H&M, so we were able to create the best version of these pieces, through our vocabulary."

In addition to menswear, there will be women's styles available, and it looks like Rihanna has already got first dibs:

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