Gap Unveils New Ad Featuring Same-Sex Couple

Wowza. It's starting to look like every company is advertising directly to the gay community these days: J.Crew hit the trend early with an adorable boy duo last year, last week we caught wind of a boy-on-boy Ray-Ban ad, and just yesterday mentioned a JC Penney catalog that spotlights lesbian partners and their family--not to mention Mr. Kenneth Cole who has always shown love to the gays with his campaigns. Today, Towleroadpointed out that Gap has jumped on the bandwagon with a billboard starring two dashing dudes (caught via Twitter by Chris Votaw, or @votaw). Earlier this week, the New York Timesprofiled Gap, Inc., noting that after a handful of tumultous, lethargic years, the brand is looking to recapture the sense of understated-cool that they originally heralded in the 90s and which went on to fully permeated the zeitgeist for some time. While we realize that even the most earnest seeming, heartstring-tugging advertisements have some sort of profit-driven intent behind them, it's a testament to a company as ubiquitous as Gap to make such a public endorsement of support to the LGBTQ community.