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Truman Says

JC Penney Vs. One Million Moms, Round Two


Activist group One Million Moms takes offense at JC Penney's inclusion of a lesbian couple in their May catalogue.

First things first: One Million Moms is, yet again, mad at retailer JC Penney. Their first wave of ire came over the department store's decision to hire out lesbian, and possibly the funniest and sweetest woman on television, Ellen DeGeneres as their spokesperson. The OMM were mad, and they yelled and screamed and all that, but JC Penney shrugged and stuck to their decision. Well played, JC, well played. Now, in a catalogue geared towards Mother's Day (May 13th--consider yourself warned), the company included a same-sex couple and their daughters, and once again, all those moms are pissed off. Here's what they have to say, per their website:

"OMM has so many issues to cover we had no choice but to move on earlier in the year but have decided to revisit this issue and speak out again. It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.

Last time OMM contacted JC Penney store managers, we were brushed off. Some even experienced in person the store manager saying "Thank you" and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say "Thank you" and then walk away. If they want our business, then we will not be ignored!"

Well isn't that a pity...all these moms, who we assume have the right to marry their partners and have it legally recognized by every state as well as the federal government, are upset that two totally adorable lesbians are not only having lives that remotely look like their own (if not way better), but they're so damn attractive that they were picked to be in an ad campaign. We sense jealous. Well, re-read the last line of that missive sent out by the Million Mom March or whatever they call themselves--they will not be ignored! Unless, of course, they are, which will likely be the case seeing as JC Penney didn't print the ad without careful consideration to the fact that the same group they offended just a few months prior would probably once again throw a fit. What with Ellen as spokesperson, the recent announcement of self-proclaimed "midget queen" Nick Wooster as the men's creative director and now this, it seems like JC Penney is actually wooing the LGBTQ community. We're not gonna lie, it's been a while since we stopped by the chain, but we may just need to do a little retail therapy at one of their locations in the near future. Regardless, we just want to give a big high-five to JC Penney to so publicly giving love to all families--all people, really--and to celebrating their differences.

Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

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