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Moving Pictures: Check Out Prada's Animated Ads


Shoes and sunnies go wild with these lively virtual campaigns from the Italian label.

Even though Miuccia Prada and her clothing will be at the center of a highly studious art exhibit next month, she remains one of fashion's most sly pranksters by continually refusing to take her work too seriously. A perfect case in point was her garishly kitsch salute to the world of golf with Day-Glo printed-pants and studded shirts. Ms. Prada also knows how to perfectly craft the statement accessory that will be worn on the faces and feet of every editor in town (her creeper-brogues from Spring 2011 men's show were a retail hit and are being reproduced this year along with her spiky-soled golf shoes). The brand enlisted the help of illustrator Vahram Muratyan to create a virtual campaign that brings the accessories to life.


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