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Alexander Wang Taps Hip-Hop Group Die Antwoord for his Spring Campaign


The designer continues his trend of casting music personalities in lieu of models or actors.

Alexander Wang is so endlessly cool it makes me both hate him and want to be him at the same time. His clothing is coveted by every chic chica below 14th Street and beyond. His clique includes only the coolest of New York scenesters which oftentimes leads to him to recruit them to be part of his advertising campaigns. Last time around, he enlisted Santigold to help promote his secondary line of basics, T, and this time he's picked an equally hip crew: the South African hip-hop group Die Antwoord. Check out the picture above (which doesn't feature much clothing, but whatever) and the energetic video below, which makes me feel dirty just from watching it, but I'm a sissy.

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